Digital Marketing and Its Major Marketing Areas

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Major Digital Marketing Areas

As CAM Foundation has said that Digital Marketing is a broad discipline and it brings together all forms of marketing which operates through electronic devices – online, on mobile, on-screen.  Digital marketing has developed enormously over the years, and it continues to do so.”

The following are the popular and most-demanded areas in digital marketing. We have included some basic job roles involved in every area for easy understanding of the work.


  1. Search Engine Optimization

The role includes performing keyword research, on-page optimization, off-page optimization and link building for gaining top rankings in search engines like Google, Yahoo and Bing using white hat methodologies.

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  1. Search Engine Marketing or Pay Per Click Advertising

The role includes planning, optimizing, implementing and analyzing natural and paid search engine marketing activities for text, display, and video advertising.

  1. Social Media Marketing

The role includes optimizing, maintaining, monitoring and leading the platforms and any marketing strategies on popular social media networks like Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram, etc.

  1. Content Marketing

The role includes overseeing all marketing content initiatives such as case studies, white papers, blog articles, and ebooks to drive sales, engagement, retention, leads and positive customer behavior.

  1. Mobile Marketing

This role includes combining with digital marketing team to integrate mobile and tablets into an overall marketing strategy.

  1. Web Analytics

The role includes implementing, mining and interpreting data for digital marketing campaigns. He or she should also monitor and analyze key metrics, and provide useful insights about performance data.

  1. Email Marketing

The role includes creating email marketing campaigns to promote a product or service by creating emailers, newsletters, opt-in forms, etc. and using email automation software like MailChimp or Aweber.

  1. Marketing Automation

Automation is the future. The role includes an understanding of software like marketing automation, email marketing, and CRM for capturing, nurturing and converting leads in an effective and streamlined manner.

  1. Content Writing

The role includes writing unique and interesting website content, blog posts, business copywriting, corporate brochures, pamphlets, eBooks, white papers, case studies, etc.

  1. Rate Optimization

The role includes optimization of landing pages and web pages using A/B testing for better conversion rate.

Career Growth

Every area has junior to managerial positions and based on your hard work and commitment, you can scale up your position just like any other professions. SEO has different job profiles which are like

  • SEO Intern
  • Junior SEO
  • Senior SEO
  • Analyst SEO
  • SEO Executive
  • SEO Manager

Big Benefits of Having a Digital Marketing Career

There are lots of benefits and advantages of making a career in digital marketing.

Here, we will provide you with some of the important benefits of digital marketing:

  1. Demand for Digital Marketers are growing

You can prepare yourself for an exciting career in digital marketing. As we all know that demand exceeds supply in the coming years. If you become skilled at digital marketing, you will be most-demanded and valued person in Industry. There are more than 2000+ digital marketing jobs on the job ports.

  1. Gain Fresh skills

You can also learn a fresh set of digital marketing skills to future-proof your career. While Getting experienced in new skills will increase job security as well as boost your career perspective.

For gaining new skills in Digital marketing you can join Digital Marketing Institutes in Delhi.

  1. The plethora of Career Choices

Since digital marketing has become a huge industry now. it has multiple areas to choose from such as SEO or PPC and content marketing also, etc. It is also for fresher’s as well as working professionals.

  1. Huge Pay

Companies understand the value of skilled and certified digital marketers so the pay scale will be more than your expectations.

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1 thought on “Digital Marketing and Its Major Marketing Areas”

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